Effective Digital Marketing
Accredited by:
I-World Technology Sdn Bhd’s Authorized Training Provider by Microsoft, Android, MySQL, PHP, ITIL, CompTIA
Program Description:
This course focuses on those digital marketing strategies which are widely regarded as key to effectively communicating with today’s online customers. Digital marketing, as examined in this course, is based on the imperatives of ubiquitous access, consumer engagement and the democratization of media.
Module Outline:
Introduction to Social Media Marketing
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Scope of Social Media Marketing
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Social Media Platforms and Tools
Setting Up Social Media Right
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Facebook Page Creations
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Facebook Timeline Settings
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Facebook Page Branding
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Understanding The Elements and Features for a page
Social Media Marketing Campaign Conceptualization
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Analyzing Existing Social Media Performance
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Developing Strategy Framework for Social Media
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Finance, Budgets, Resources
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Strategies for Business to Business (B2B)
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Strategies for Business to Consumer (B2C)
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Timeline and Events Planning
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Collaboration with Offline Campaign
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Application of Facebook Apps
Social Media Marketing Campaign Execution
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Post Design and Copy writing
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Contest Creations and Regulations
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Traffic Driving and Fans Acquisitions
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Facebook Advertising
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Page Promotion and Post Promotion
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Advanced Social Media Ads Creation
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Advanced Social Media Ads Management
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Online Community Engagement Techniques
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Online Reputation Management
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Social Media Conflict Management
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Social Media Outcomes Auditing
Analytic & Measurements
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Facebook Insights
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Return of Investment (ROI) Calculations
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Competitor Analysis
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Refining Social Media Strategies from Analytic
DOs and DO NOTs in Social Media Marketing
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Understand the ethics in Social Media Marketing
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Understand what competitors can do on you
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Avoid Social Media Marketing Disaster
Project Assignments
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Real life assignments that help participants to apply the knowledge and orchestrate a social media marketing campaign
Understanding Search Engine Marketing
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How does search engine works
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What are the available channel for marketing
Search Engine Marketing Campaign Conceptualization
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Determine the strategies based on products/services/brand
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Plan a campaign and distribute resources
Per Per Click (PPC) Campaign
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Search Network
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Display Network
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Adwords tool and keyword targeting
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Identify converting ad-words and non-converting ad-words
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Enhance campaign Return of Investment (ROI) based on the outcome
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PPC Campaign Budgeting
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PPC Landing Page Creation
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Converting incoming traffics to potential leads
Search Engine Optimization (SEO)
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Understand the trend of Search Engine
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Google's Pets: Panda and Penguin
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Keyword Research and Analysis
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Demand & Competitive analysis
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Develop a SEO plan and Sitemap
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Content Creations Strategy
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On-Page Optimization
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Off-Page Optimization
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Link Reputation VS Link Popularity
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User Generated Content
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Image Optimization
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Video Optimization
Analytic & Webmaster Tools
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Detecting the current trends of user search
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Analyze performance of web traffics, demographics, conversion, rising trends etc.
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Improve search results based on analytic data
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How to use the best available tools
DOs and DO NOTs in Search Engine Marketing
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Understand the ethics in Search Engine Marketing
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Understand what competitor will do on you
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Avoid Search Engine Marketing Disaster
Project Assignments
Real life assignments that help participants to apply the knowledge and kick start a search engine marketing campaign.
Duration:
4 Days
Prerequisite:
None
Training Method:
Instructor-Led-Hands-on-Practical Training , Workshop
Assessment Methods:
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Pre-Test
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Post-Test
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Final Exam – Certification by I-World Technology
What is the core competency do I get by earning this certificate?
Student will get;
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Ability to create and manage all types of campaign programs (reputation, demand creation, sales enablement, and market intelligence) through digital ability to define and implement an effective mix of digital tactics including web, email, social, SEO, and paid media to support business objectives.
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Knowledge of demand type and how it relates to the Web experience as well as mastery of the Sirius Decisions Demand Waterfall and Buying Cycle Possession of technical skills including programming, user interface, systems integration, and Web development Understanding of the digital buyer’s journey and customer lifecycle to drive digital demand creation and retention efforts ability to define, implement, and manage processes across the different digital tactics and teams to ensure consistency of efforts and coordination of teams.
What will I able to do as a result earning this certificate?
Student will able to;
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Create and brand personal / organization fans page in social media, and conceptualize a search engine marketing campaign.
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Conceptualize and orchestrate a winning social media + search engine marketing campaign.
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Attract the RIGHT target audience and QUALITY fans.
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CONVERT the traffics and fans to become leads / customer.
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Perform competitive intelligence on the competitors and beat the competition.
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Avoid & Manage social media disaster.
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Auditing the social media outcomes and data intelligence.
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Leverage on the RIGHT web tools and resources to run task effectively.
How will earning this certificate benefits me and my employer?
Marketing Professional: Digital marketing is the most sought after skill for any professional, who has a role to play in marketing including media, PR, communication. It’s evident that a marketing professional without digital marketing competency will be left behind in career.
On the other hand, a competent digital marketing professional can expect significantly higher growth in terms of salary and the roles they can get in the industry.
A lot of people with significant experience in conventional marketing (e.g. brand manager) are concerned about their previous experience while considering acquiring digital marketing skills. Interestingly, they are very well positioned to take up senior marketing roles. Why’s that so? It’s not that digital marketing is replacing traditional marketing; rather the role including budget contribution of digital is increasing and marketing is becoming integrated. For high growth start-ups or large corporations, they need people who’ve experience in conventional marketing and have acquired digital marketing skills.
Max Class Capacity:
20 - 30 persons.
Suitable For:
Public, Student, Online Entrepreneur, Online Trader.
Career Pathway:
On-Line-Marketing Expert, Branding & Advertising Executive Manager, Social Media Expert, Advertising & Promotion Manager, Marketing Manager.
Course Date:
To be adviced (TBA) - Please contact us.
